Increase Sales, AOV, Sign up
without spending more on advertising
- Validate new design or change from existing traffic
- Gain new insights into customer behaviour
- Minimal Support from IT and Designer
Test, Learn, Apply
I look at your entire marketing funnel – your whole platform, online and off-line – before and after people land on a website.
They are part of your process, and they all feed into your bottom line.
When we talk conversion, we are paying attention to your entire business so we don’t miss something important that could lead to huge boosts in income or devastating losses
Select the right test method
It’s important to select the right kind of test, and determine which testing approach is right for your business models.
Confidence in your tests
With my statistics background, I can say with certainty the outcome of the A/B test is not due to coincidence. I minimize the chance that you’ll come to an unwise conclusion and help make important decisions in a risk-controlled manner.
Don't leave money on the table.
If you double the number of experiments you do per year you’re going to double your inventiveness
95% of marketers recognize A/B testing has value for their business
The notion of doing a quick test, solves umpteen meetings’ worth of powerful debate and logical argument.
Frequently Asked Questions
Everthing you need to know about Conversion Rate Optimization
A desired action taking place on your customer touchpoint (i.e. website) — a click, or registration, or product action, for instance.
A conversion occurs when a user completes an action on your site that you consider to be valuable. This can include a purchase, a file download, or a request for additional information.
A/B testing is a way to test changes to your page against the current design and determine which ones produce positive results.
It is a method to validate that any new design or change to an element on your web pages or mobile apps is improving your conversion rate.
It is the assumption that you have never reached the ‘best’ version of your website, mobile app, or product, and that the best method of learning about your customers is through iterative testing and experimentation.
Hypotheses are statements, not open-ended questions. They address a question with a proposed solution.
Crafting a hypothesis to address an open question or problem on your website enforces a well-rationalized, thoughtful proposal for how to address that problem.
Test, Learn & Apply
Minimal Support require from IT and designer
URL Parameters are also known as a Query String or URL Variable. A URL Parameter is a set of values appended to a URL preceded with a question mark.