Sticky Navigation Menu

A navigation menu should be available for users all of the time. Many websites, the top navigation menu out of sight when you scroll. A sticky menu stays visible all the time no matter where the user is on a page.

IF you are using Visual Composer Website Builder for WordPress site, turn the Sticky toggle for header On (for the whole Menu container) and add a margin 50-pixels margin to the Margin top.

Hotjars and Google Optimize

Hotjar give instant visual feedback when visitors interact with your website or app. Integration with Google Optimize allows you to draw better conclusions when you test to see what works best for them and drives your business goals.

Hotjar give instant visual feedback when visitors interact with your website or app. Integration with Google Optimize allows you to draw better conclusions when you test to see what works best for them and drives your business goals. Hotjar provided additional layer of qualitative data to complement what being gathered from the likes of Google Analytics. Google Optimize is a tool to help online marketers and webmasters increase visitor conversion rates and visitor satisfaction by testing different combinations of website content. https://www.hotjar.com/updates/en/hotjar-x-google-optimize-compare-user-behavior-in-your-experiment-variants-

The Primacy Effects

Subject users to primacy effects (users are primed in the old feature, i.e. used to the way it works) commonly fail to even achieve with the old site on key metrics.

Have you consider rolling out new design and a/b test to removes the risk of a redesign slowly introduce the changes to the customers? A common reason not to A/B test the redesign is 'Our customers don't like change, so we introduce it slowly'

https://www.freecodecamp.org/news/why-most-redesigns-fail-6ecaaf1b584e/

Google Analytics 'App + Web' Channel Groupings

The new Google Analytics 'App + Web' Channel Groupings has separate paid & organic social channels. This is one of the missing feature in standard Google Analytics (aka Universal Analytics). https://support.google.com/analytics/answer/9756891 Are you going the 'App + Web' route?

Send posts to subscribers without leaving WordPress

If you use WordPress and have email subscribers on Mailchimp or MailerLite, you should check out NewsletterGlue . It's a free plugin that lets you send posts to subscribers without leaving WordPress.

Vimeo Create

Vimeo Create help small businesses and scrappy creators craft video ads and social media content that drives engagement and builds brand buy-in, even if you’ve never made a video before. You can publish videos you make directly to Pinterest.

https://vimeo.com/blog/post/pinterest-video-maker-vimeo-create/?utmsource=testandoptimize.com&utmmedium=referral

Marketing is experimenting, and by experimenting you can figure out what works, and avoid or stop doing what doesn’t.

https://blog.hubspot.com/marketing/call-to-action-ab-testing-ht?utmsource=testandoptimize.com&utmmedium=twitter

Customer Journey Mapping

Customer journey mapping help defines the data you need to track, attribute and sync across all your tools so every tool and team has a shared context on where any person or company is in the customer journey. This informs your tracking plan and attribution modelling — so you can solve the problem of multi-touch attribution.

https://www.brightvessel.com/ecommerce-customer-journey-map/?ref=quuu

Agile Marketing is an approach to marketing that takes its inspiration from Agile software development. It values:

  • Responding to change over following a plan
  • Rapid iterations over Big-Bang campaigns
  • Testing and data over opinions and conventions
  • Individuals and interactions over one size fits all
  • Collaboration over silos and hierarchy

Agile marketing: A step-by-step guide

Importance of doing both qualitative and quantitative user research simultaneously and using A/B testing to test what works for the customers

CRO and UX maturity model for organizational excellence

Google Optimize is a tool to help online marketers and webmasters increase visitor conversion rates and visitor satisfaction by testing different combinations of website content.

The tool uses a Bayesian inference approach to generate experiment results from data. Bayes' theorem is an equation that tells us how we can use observable data to make inferences on unobservable things.

The statistics behind Google Optimize

Hoyne Brewing use GatsbyJS for the front-end and WordPress as the CMS with GraphQL API for WordPress as the API.

Keep the Main Thing the Main Thing: A Guide to Implementing OKRs and Building an Accountable Team

Only 17% of advertisers surveyed said they are looking at the performance of all their digital channels together

Succeeding with marketing data attribution via Think with Google

Marketers can create charts, pivot tables, and formulas on up to 10 billion rows of data stored in BigQuery without even using SQL. Hire Me to get started