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Mindful of Your Parameter URLs

URL Parameters are also known as a Query String or URL Variable. A URL Parameter is a set of values appended to a URL preceded with a question mark.

Measure and report your real-users Core Web Vitals

Measure and report your real-users Core Web Vitals

Traditional site speed metrics alone don’t always tell the whole story of page load. Core Web Vitals offers a more nuanced metrics that can help to tell how users actually perceive the loading of a page.

Sessions Quality in Google Analytics

SQ metrics bring Google’s machine learning capabilities to predict the likelihood of a user making a transaction on a website.

Manifesto for Data Practices

These principles, taken together, describe the most effective, ethical, and modern approach to data teamwork

The Open Graph Protocol

The Open Graph Protocol

You've created a compelling website and brand, don't throw it away when you share your content on social network

Measuring in a multi-screen world

Measuring in a multi-screen world

Google Analytics allows you to identify unique users across browsing sessions, but it cannot identify unique users across different browsers or devices.

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