About

I helped organizations strive online with Analytics, Marketing Automation, and A/B Testing.

Skills

Platform: Shopify, WordPress

Front-End Web: Confident using HTML, CSS, JavaScript, Liquid Code(Shopify) to update content and integrate features via CMS

Digital Analytics: Working knowledge of Google Analytics, Google Tag Manager, Google Studio, Adobe Analytics

Digital Marketing: Understanding use of SEO, Paid Search, PPC and Re-targeting to reach, acquire, convert and retain customers

Languages: Written and spoken Mandarin

Framework: Familiar with See-Think-Do-Care Customer Journey Mapping, HEART for product development process, Jobs-To-Be-Done for customer, Fogg Behavior Model and RACE Marketing Model

Hire Me

How is your organization stakeholders getting on with the new Google Analytics 4?

Does Google Signals (cross-device demographics opt-in data for ads re-targeting), Data Threshold vs Sampling sounds aliens to you?

Do you also know Google Signals data is not shared in the Google Analytics 4 data export to BigQuery?

Is GA4 even the right tool for your use case?

If you see value having an external party to provide much needed clarity to GA4, I am available for hire.

How I work?

I seldom apologize in emails.

Instead, I said:

  • Thanks for flagging!

  • Good catch - I will make the updates/changes.

  • Many thanks for noticing the error, [name], we will [verb]

  • Thank you for bringing this to our attention. We will [verb]

Stop over-apologizing at work is a mantra I live by.