About
I helped organizations strive online with Analytics, Marketing Automation, and A/B Testing.
Skills
Platform: Shopify, WordPress
Front-End Web: Confident using HTML, CSS, JavaScript, Liquid Code(Shopify) to update content and integrate features via CMS
Digital Analytics: Working knowledge of Google Analytics, Google Tag Manager, Google Studio, Adobe Analytics
Digital Marketing: Understanding use of SEO, Paid Search, PPC and Re-targeting to reach, acquire, convert and retain customers
Languages: Written and spoken Mandarin
Framework: Familiar with See-Think-Do-Care Customer Journey Mapping, HEART for product development process, Jobs-To-Be-Done for customer, Fogg Behavior Model and RACE Marketing Model
Hire Me
How is your organization stakeholders getting on with the new Google Analytics 4?
Does Google Signals (cross-device demographics opt-in data for ads re-targeting), Data Threshold vs Sampling sounds aliens to you?
Do you also know Google Signals data is not shared in the Google Analytics 4 data export to BigQuery?
Is GA4 even the right tool for your use case?
If you see value having an external party to provide much needed clarity to GA4, I am available for hire.
How I work?
I seldom apologize in emails.
Instead, I said:
Thanks for flagging!
Good catch - I will make the updates/changes.
Many thanks for noticing the error, [name], we will [verb]
Thank you for bringing this to our attention. We will [verb]
Stop over-apologizing at work is a mantra I live by.